From top Girls Aloud at the first Cheerio Childline Concert at The Point in 2003; from left: Gill Waters, Fundraising Director of the ISPCC; John Church, CEO of the ISPCC; Aisling Curran, Associate Marketing Manager of Nestle Cereals Ireland; and Jennifer Walsh, Commercial Planning and Marketing Manager of Nestlé Cereals Ireland
Ian Collins writes:
Nestlé Cereals Ireland and ISPCC Childline celebrated the success of the Cheerios Childline 16 year partnership, which in its final year brings total funds raised to a phenomenal €7.724 million for ISPCC Childline.
With thanks to Cheerios support, Childline, Ireland’s only 24-hour listening service for children and young people, answered its 7 millionth call in 2018.
The partnership commenced in 2003 with the sponsorship of the Cheerios Childline Concerts, which welcomed national and international superstars to Dublin over 11 years and saw a huge €5.34 million raised for Childline.