The Novosibirsk Maldives


Choice cuts from the “ТЭЦ-5” location tag on instagram wherein ‘influencers’ pose and preen against the backdrop of what would appear to be the pristine turquoise waters of the Indian ocean but is – in fact – the ash dump pond of Heating And Electrical Station Number 5 in Siberia.

Last month, the company warned visitors not to enter the calcium salt and metal oxide contaminated waters, to little effect.

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14 thoughts on “The Novosibirsk Maldives

  1. kellMA

    Huh? Man on floating device and two ladies on paddle boards. Not currently IN the water but one would be known to fall off these things INTO the water on occasion…..

  2. Janet, I ate my avatar

    I dispair,
    The girl on the bus beside me today took a selfie every five minutes,
    why, why, why

  3. kellMA

    Because she is probably an incredibly insecure young woman who is obsessed with what she looks like and whether she is pretty enough/other people think she is pretty enough instead of being confident enough to be happy in her own skin.

    1. Janet, I ate my avatar

      you’re right, I need to work on my empathy,
      so glad I grew up before social media

  4. Ian-O


    We need more of this to entice ‘instagrammers’ to their doom.

    I recently read about how disrespectful they are in Iceland, driving out over fragile lichen ecology which take years to restore just for that perfect snap. Morons.

    Nobody cares about you or what you post on Instagram, its all a zero sum game to drive up follows and likes and its working with the morons. My wife had an account for her business and its maddening how much you need to constantly engage all the time to keep up your followers so she eventually just abandoned it as the time required was not worth the return.

    1. Spaghetti Hoop

      Not only in Russia. There are many of these turquoise-hued toxic lakes in Australian mining districts, photographed by tourists.

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