Slogan Analytica


Slogans used by Social Democrats and Green Party resonated. Not so Fine Gael.

This afternoon

Dublin-based media monitors Truehawk Media tracked some of the key slogans (and variants) used by parties and their supporters during the General Election (part of a deep dive into the election at link below).

They write:

‘…We found 99% of results (from a cumulative 42.5k related media items) appeared on Twitter.

The Green Party’s ‘Want Green, Vote Green’ slogan won out, followed by the Social Democrat’s ‘Vote for better/Hope for better’ slogans (combined).

Use of hashtags/slogans also peaked for the Greens and the Social Democrats on voting day with 1,248 and 1,222 tweets respectively.

Away from Twitter, Sinn Féin’s messaging had stronger positioning in press and online, as their stance on a united Ireland and theme of ‘Change’ outranked all.

This was followed by Fianna Fáil’s ‘An Ireland for all’ and then by Fine Gael’s ‘A future to look forward to’.

While some attention had been paid to negative campaigning tactics, notably by Fine Gael and Fianna Fáil, these did not resonate strongly

…One critique of Sinn Féin’s campaigning could be attributed to the lack of clarity of party slogans which didn’t play out clearly on Twitter. However, their engagement levels were stronger than Fine Gael and Fianna Fáil.

Meanwhile, the Green Party and Social Democrats are to be commended for the focused messaging they and their supporters communicated which saw them achieving gains at the polls

GE2020: A Tale of Two Mediums (Truehawk)

Earlier: 50 Ways To Form A Government

Thanks Derek Finnegan

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6 thoughts on “Slogan Analytica

  1. Cian

    I saw an interesting observation about Brexit:

    The Brexit referendum was a numbers game. There were about 20 different versions of Brexit put forward by the Leave Campaign, designed to attract 20 different types of people. Remain could, of course, only offer one version of staying in.

    Once Brexit was won, Brexit meant whatever the Brexiteers wanted it to mean.”

    The same observation could apply to the Irish election. There were about 20 different versions of “change” put forward designed to attract 20 different types of people. The incumbent could only offer one version of staying with them.

    The people of Ireland voted for change…. but what does change actually mean?

    1. V

      Or you could look at the 36th Amendment Referendum here

      Vote Yes – stuck pretty much to Together for Yes

      whereas the Vote No’s went from Fake Theatre Porters, to Buckets of Fake Babies, to a Licence to Kill babies, to untrained GPs performing late term abortions, to Abortions Causing Cancer, to being left sterile, to abortion becoming a form of contraception, or Justin’s B Bringing back the Death Penalty and the Bishops Voting Yes makes you a sinner;

      the different messages lost

      So applying the Leave campaign outcome to here
      or to any other elections or simple referendum is pointless
      and silly

      1. Cian

        I disagree – the yes side had as many different messages too: “For Savita” “for choice” “drag Ireland into the 20th century” “for women” “keep your rosaries off our ovaries” “Repeal”

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