Last night.

During the Superbowl.

Bruce Springsteen issued a call for common ground, unity and political centrism in a 2-minute long ad for Jeep during the Super Bowl on Sunday.

The ad, featuring wide-shot vistas of the American countryside, open roads and slow-motion shots of “The Boss,” centers on a tiny chapel in Lebanon, Kansas, that purportedly sits in the geographical center of the continental United States.

“All are more than welcome to come meet here in the middle,” the “Thunder Road” singer says in a voiceover. “It’s no secret the middle has been a hard place to get to lately, between red and blue, between servant and citizen, between our freedom and our fear.”

Bruce Springsteen and Jeep call for unity in 2-minute long Super Bowl commercial (CNN)


In a generally weak year for Super Bowl commercials, Jeep’s stood out for being particularly obnoxious and tone-deaf. Called “The Middle,” left-wing political activist and world-famous singer Bruce Springsteen narrated and starred in the ad about how the country has been divided, but now it has a bright future as the “ReUnited States of America.”

While lefties began claiming that Springsteen was endorsing “Christian nationalism,” others felt that Jeep was “using our religion and God to mock us.”

The ad featured Springsteen, who is extremely well known for being from New Jersey, wearing a cowboy hat and boots, small earrings in each ear…. The overall effect was one of cosplay rather than authenticity.

A Jeep with no top on in the middle of what seemed to be a particularly frigid time in Kansas drove down a dismal road. No Jeep owner would do such a thing. In general, the images were frosty, cold, and dark.


Any excuse.

The 3 Worst Things About That Terrible Jeep Ad (The Federalist)

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5 thoughts on “MOR AOR

  1. b

    The Boss lives on a huge ranch in NJ and has kept horses for years, the ad is twee and americana but cosplay it isnt’

    1. Jdawgs

      More cheese than a cheese dog.

      Sums up America though. Crappy commercial for a crappy car with big money and budgets but a serious subject.

  2. Gabby

    Finding the center ground in Ireland could lead to parochial and county tribal warfare. Carnagh East in the County Roscommon is claimed by geophysicalguys with compasses to be the dead centre of our Island. A townland a few km south of Athlone, also in Roscommon, is another claim. The ancient celtic bods went to the Hill of Uisneach, somewhere between Mullingar and Athlone, to perform their druidic ceremonies. Another problem is political: if the DUP insists that Northern Ireland be excluded from the calculation, then the centre of Eire might be forced downwards to a point near the Offaly-Tipperary border. If Bruce Springsteen wants to reach the middle ground of Ireland, he’d better use a guide from Wexford for the sake of neutrality, or a Kerryman who might tell him a few tall stories.

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