Bruce Springsteen issued a call for common ground, unity and political centrism in a 2-minute long ad for Jeep during the Super Bowl on Sunday.
The ad, featuring wide-shot vistas of the American countryside, open roads and slow-motion shots of “The Boss,” centers on a tiny chapel in Lebanon, Kansas, that purportedly sits in the geographical center of the continental United States.
“All are more than welcome to come meet here in the middle,” the “Thunder Road” singer says in a voiceover. “It’s no secret the middle has been a hard place to get to lately, between red and blue, between servant and citizen, between our freedom and our fear.”
In a generally weak year for Super Bowl commercials, Jeep’s stood out for being particularly obnoxious and tone-deaf. Called “The Middle,” left-wing political activist and world-famous singer Bruce Springsteen narrated and starred in the ad about how the country has been divided, but now it has a bright future as the “ReUnited States of America.”
The ad featured Springsteen, who is extremely well known for being from New Jersey, wearing a cowboy hat and boots, small earrings in each ear…. The overall effect was one of cosplay rather than authenticity.
A Jeep with no top on in the middle of what seemed to be a particularly frigid time in Kansas drove down a dismal road. No Jeep owner would do such a thing. In general, the images were frosty, cold, and dark.
For the first time in almost 30 years, The Late Late Show is leaving the country for an interview with ‘The Boss’, Bruce Springsteen. The Late Late Show very rarely leaves the RTÉ campus, let alone the country, and it has been many years since a guest was interviewed outside of Ireland. The last time is believed to have been when Gay Byrne travelled to London to interview Hollywood star Jane Fonda in 1989….
Host Ryan Tubridy said:
“For one night only, The Late Late Show is making a small detour to London for a very special guest. This is very unusual, and not something we do very often, but when The Boss comes calling, you just can’t say no. It is a first in my time as host of The Late Late Show and we hope that people will roll with it because we felt he was someone worth chasing. The Irish people have a particular love of Bruce Springsteen, and him for us, and people will see that in the interview”
As a tribute to the Boss (playing Croke Park this evening) we’ve created a menu special:‘The Hungry Heart’ – deliciously tender Texas Beef Short Ribs served up with Smoked Beans & Bacon, Red Cabbage, Slaw and Sweet Potato Fries ‘Born To Rum’ is the featured cocktail. A rock and roll concoction of Rum, honey, apple and lime juice (€10) created specially by the Flanagan’s mixologist.Both served up with a free pair of Stars and Stripes sunglasses!!