Make Mine A Double Standard


Guinness Storehouse

Roe and Co

Anon writes:

It has always struck me as odd – and frankly a bit creepy – that the Guinness Storehouse welcomes children.

As you probably know, Roe and Co is a new distillery owned by Guinness, around the corner from the Storehouse.

From the FAQ section of the Roe and Co website it says it’s a working distillery “and an alcohol experience,” so the minimum age for visitors is 18.

So that seems pretty sensible, right? After all, many visitors to these places regard them as gigantic ads for the manufacturer’s product, and kids are, as we know, rather vulnerable to the power of advertising.

Perhaps your readers can explain why one branch of Diageo is happy to seduce under 18s, and another branch of the same company – stationed just around the corner – regards such behaviour with the contempt it deserves?


Guinness Storehouse

Roe and Co

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11 thoughts on “Make Mine A Double Standard

  1. Hybridchild

    The restrictions on children in the distillery isn’t a choice they made. The storehouse is on the site of the brewery but doesn’t actively make alcohol in the building. Roe & Co. (along with Teelings) are making alcohol in the building so can’t allow under 18’s.

    The same dichotomy exists between the Jameson Museum in Smithfield and distillery in Middleton.

    1. Johnny

      …in other words,they also be enticing minors with raffle tickets and sugary prizes,while providing free (is it?) booze to anyone over 18.

  2. Sara

    I’ve gone to a lot of museum exhibitions where the main sponsor is Diageo, or other alcohol manufacturers.

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