Dublin’s new tourism brand
A new seagull sparrow/swallow/swift heavy Dublin logo.
Part of a sell Dublin campaign.
Fáilte Ireland writes:
“With €1m earmarked for the first phase, funded by Fáilte Ireland, the four Dublin local authorities and a collection of private-sector partners, the marketing campaign will centre on a new brand for Dublin and will be pitched at potential visitors in the UK and Europe throughout the Autumn. ”
“This new brand seeks to communicate Dublin’s unique position as a vibrant capital city bursting with a variety of surprising experiences and a destination where city living thrives side by side with the natural outdoors.”
“In other words, Dublin is a city but more than just a city and, nestled alongside mountains and sea, it provides an experience not found in other cities.”
Fight!
Previously: Mean Gulls
Update:
Tourism Minister Paschal Donohoe launching the rebranding in Croke Park, Dublin this morning.
(Sam Boal/RollingNews.ie)
Meanwhile…
A breath of fresh butter #whygodwhy @broadsheet_ie pic.twitter.com/NfBfGI9EhG
— Post (@workbypost) October 16, 2015