Fergus Finlay (Top) and recent tweeatge (above).

Counter productive.

Or counter intuitive?

YOU decide.

Judith Goldberger writes:

So Fergus Finlay admits the billboards for his Diageo funded ‘Out Of Control Drinking’ campaign were created by UK based Goddard Global, the same guys who lobby for the tobacco industry. Nice industry to be hanging out with given they are threatening to sue the Irish government.

Then again, maybe they’re the right people to be hanging with as after all the tobacco industry know all about designing intentionally ineffective adverts which create the illusion of responsibility but are either counter-productive or go towards actually promoting their product.

Fight!

Previously: ‘The Drinks Industry Can Turn Nasty When You’re Not On Message With Them’