The world’s most successful companies know that social media is a powerful marketing tool, and Cameron Hughes knows how to make social marketing even more effective: by never injecting an ounce of effort into it.
I missed a call from this number  yesterday and again today. I tried ringing back and got a strange buzzing sound for my trouble. I decided to Google the number and was surprised to find this web page. Apparently, Eircom are not too bothered about bothering their customers.
…the bottles are NOT for sale, they are part of an art exhibition. This is an art project to raise social awareness on topics such as alcohol abuse by teens, alcohol abuse by pregnant women, the disinterest of some parents towards their children (abandoned for days between toys and video games), how far marketers can go to gain the attention of their younger customers. There are no commercial purposes.