Tag Archives: Start-Up Of The Day


Kevin Whitty.

Non-toxic masculinity in your GARDEN.

Kevin writes:

theGardener.ie is my start-up. I quit my job in tech two years ago to pursue gardening full-time. It’s been a passion of mine since I was 12 and after some market research, I felt there was an opportunity to simplify gardening for the gardener and for the customer.

Customers sign-up to quarterly subscriptions and ad-hoc gardening services which is managed through a slick Stripe payments system. Transactions are simple and seamless, it’s Gardening as a Service. Covering South Dublin and West Wicklow…

What did he just say?


The Gardener (Instagram)

KOTANICAL’s Karl Murray and his essential oils (top)

What’s that smell?

It’s the aroma of entrepreneurial gumption with a hint of lavender.

Ian Matthews, of the Irish Entrepreneur Blog, writes:

Karl Murray is an entrepreneur who has founded Irish essential oils company, KOTANICAL. After realising that other Irish essential oil companies were simply rebottling oils or mixing others together to make their own blends.

Karl  decided to start the first company in Ireland to distill their own essential oils and use 100% natural sources.

We spoke with Karl (at link below) about his production process, how he markets his products and the importance of mentorship as a new business owner in Ireland.

Irish Essential Oils: An Interview With The Founder of KOTANICAL (Irish Entrepreneur Blog)