Group technology editor at Independent News and Media, Adrian Weckler
In yesterday’s Sunday Independent, Adrian Weckler outlined how anyone wishing to host a technology or start-up summit should…
Get press in advance by writing and pitching a ‘white paper’ on any topic that evokes any one of the point-scoring buzzwords above. (For example, try: ‘How to create a disruptive startup ecosystem and boost engagement using mentoring.’ Or: ‘Scaling fintech innovation – five lessons for founders looking for angel investors’.) Don’t worry about it being devoid of specific examples: some online outlet will run it for sure.
Keep the tone relentlessly, breathlessly upbeat. Use the words ‘amazing’, ‘incredible’ and ‘future’ a lot.
Call any stage panel event a ‘fireside chat’.
Get your event on an ‘ecosystem map’
Add the words ‘TED-style’ before any scheduled speeches or keynote addresses.
Earn style points by knowing the names of various districts in San Francisco when seeking metaphorical effect. For example: “So we’re a little more like the Mission district than Pacific Heights.
Yikes.
Previously: ‘Engineering Serendipity’ Or Talking Gibberish?
Pic: David Manley Awards/Fennell Photography