Group technology editor at Independent News and Media, Adrian Weckler
In yesterday’s Sunday Independent, Adrian Weckler outlined how anyone wishing to host a technology or start-up summit should…
Get press in advance by writing and pitching a ‘white paper’ on any topic that evokes any one of the point-scoring buzzwords above. (For example, try: ‘How to create a disruptive startup ecosystem and boost engagement using mentoring.’ Or: ‘Scaling fintech innovation – five lessons for founders looking for angel investors’.) Don’t worry about it being devoid of specific examples: some online outlet will run it for sure.
Keep the tone relentlessly, breathlessly upbeat. Use the words ‘amazing’, ‘incredible’ and ‘future’ a lot.
Call any stage panel event a ‘fireside chat’.
Get your event on an ‘ecosystem map’
Add the words ‘TED-style’ before any scheduled speeches or keynote addresses.
Earn style points by knowing the names of various districts in San Francisco when seeking metaphorical effect. For example: “So we’re a little more like the Mission district than Pacific Heights.
Yikes.
Previously: ‘Engineering Serendipity’ Or Talking Gibberish?
Pic: David Manley Awards/Fennell Photography
the war on bullpoo is really not going well for the anti bullpoo side
Vomit inducing PR spew.
It’s the Digital version of all the fawning property pages before the crash.
https://www.youtube.com/watch?v=pXxAta1hesU
I read that article yesterday, as I was reading it I was thinking – This HAS to be satirical – but there was no punchline, absolute drivel. He must have copied it blindly from a satirical source….
Just so everyone here is on the same page, this article is satirical.
No mention of Fund it. #TED-style #monetary angst
Wait, some people thought this was a real article? Jaysus lads
I’d say the satirical clue was in the second word of the article’s title.
Of which there seems to be a few here…