20 thoughts on “‘Think 25’

    1. Cian

      You’d hope, although the guy/kid in front of me last night seemed to be doing a test purchase (one bottle of craft beer, with a 50) and wasn’t asked for ID. Neither was I but barring Aldi, everywhere thinks I’m ancient now anyway :(

        1. Anne

          I was asked for I.D. in Aldi twice last year.. hasn’t happened in a while now, disappointing. :(

          I’ve heard I look around 29/30 from a few people, but 25.. shoulda gone to specsavers maybe.
          (I’m 38)
          Anytime you buy any drink there, when it’s scanned through, a beeps goes off to remind the cashier to see if the person is over 25.
          It really gets my hopes up that they’re gonna ask, they just glance and carry on though lately. :(

          1. Spaghetti Hoop

            For about 6 months this year Aldi were directed to ask ALL customers if they were over 25 – as a sort of jokey / friendly initiative and to get the old checkout-banter going. Sorry.

          2. Anne

            Come to think of it, the two times they asked, I just got into hysterics laughing and didn’t have any I.D. on me.. They still gave me the drink. :(

      1. Mikeyfex

        Yip. I represented an alcohol company a few years back on a marketing campaign and one of the selection criteria was you had to look over 25. It’s different to buying alcohol of course but 25 is the magic age it seems.

        1. Spaghetti Hoop

          Models who feature in an alcohol (or tobacco) campaign have to be over 25 now – written proof is required.

          1. Mikeyfex

            Ha. I wasn’t modelling, just so we’re clear. Ya they were happy to use me even though I was just 24 at the time but had the perma-scowl of a 30 year old.

  1. Moocher

    I get depressed when i’m buying booze at the self service check outs.

    You cant proceed without a member of staff okaying the sale.

    They have to hit a button which says “Customer is clearly over 25”

    1. Spaghetti Hoop

      Particularly when member of staff is chatting with another member of staff way off in the distant dairy aisle.

      1. andypurpointiswhatexactly

        That ship sailed a long time ago for me. I’d be frickin’ over the moon if someone thought I was only 25 or carded me.
        **wistful**

  2. NotTheBogeyMan

    Why 25?
    I’ve seen these signs regularly in Off licences.. ‘If you you under 21, we will ask for ID’
    Why? Why not 30?

    Alternatively, they could ask for ID if there’s a suspicion that a customers is under 18.
    I’d prefer this to BS attempts to exude an air of corporate social responsibility. Which is what it is.

  3. geebag

    Once when I was under 25 I was in a supermarket that had signs saying “if you look under 25 you will be asked for ID” which is fair enough. The staff though refused to accept my ID and insisted you had to be over 25 to purchase alcohol in the shop.

  4. Milkteeth

    That’s not BS social responsibility, that is just plain old bad training and incompetence.

    I would guess that 25 was chosen as it is 7 years older than 18, thus giving people with poor age guessing skills 7 years to screw up on instead of the 3 that think 21 would provide. An old looking 17 year old could look 21 quite easily but it would be harder for them to pass off as 25.

    That said a few years ago I was in a shop that claimed it had a think 30 policy and, at 27 I demanded they asked for my ID. The guy behind the till was pretty confused.

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