Mattress Mick: A Walking Meme

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“Mattress Mick sees himself at the forefront of the recovery of Ireland’s Celtic Tiger–mauled economy. “Mattress Mick is here to help the Irish people get a good night’s sleep,” he tells me, speaking of Mattress Mick as a character, not in first person (his real name is Michael Flynn). “Irish-made mattresses are the best-made in the world, and I wanted to get across the message that if you sleep well at night you can come back fighting every morning. We can get Ireland back on its feet.” His own best advertisement, Mick has turned himself into a living, walking meme on a shoestring marketing budget.”

The Mattress King of Dublin (Vice)

Previously: The Man Behind The Man Behind Mattress Mick

Pic: Vice

 

9 thoughts on “Mattress Mick: A Walking Meme

    1. ahyeah

      You *might* just sneak that one in but previous comments about that lady’s bottom – universally positive, needless to say – were not tolerated by the BS Guard.

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