Today, Lucozade Zero announced that Mattress Mick is the new face of The Total Liberation Corporation, its zero-nonsense organization created to liberate the people of Ireland from all of life’s little woes.
Mick will be on hand to liberate fans of zero-sugar drinks from their little problems and minor grievances.
Lucozade Zero fans should message Mattress Mick with their irritations, questions and queries via WhatsApp on 085 150 3131 from Wednesday September 25 to Friday October 4.
Mattress Men will be in cinemas and on demand, from October 7.
But there will also be a screening of Mattress Men in the IFI, Temple Bar, Dublin on Thursday (September 22), at 8pm, followed by a Q&A session with Michael Flynn (Mattress Mick), Paul Kelly and director Colm Quinn.
The film blurb reads:
In an attempt to save his struggling mattress business, sixty-something Michael Flynn reinvents himself as the eccentric online personality ‘Mattress Mick’ under the guidance of his good friend Paul Kelly. Paul, burdened with debts and living with his family in inner city Dublin yearns to get a full-time contract working with Mick.
Using all his marketing savvy and entrepreneurial skills, Paul embarks on a mission to make Mattress Mick a viral sensation. Will Paul be successful in his endeavours? And will Mick finally overcome the challenges in their friendship and recognise the hard work and good intentions of his long-time friend? Mattress Men is a bittersweet and moving tale of friendship and the struggles of two men that is sure to delight audiences everywhere.
A trailer for the forthcoming Mattress Men – The Movie which will be premiered in Toronto at the Hot Docs Festival next Tuesday.
Brian, of El Zorrero Films, writes:
Brian “Mattress Man” Traynor explains how he motivates himself to get out of bed in the morning. The movie will tell the story of Paul and Mick, creators of the eccentric online persona ‘Mattress Mick’, who have their friendship challenged as they try to earn a living against the backdrop of a struggling Irish economy.