She’s ‘on’ the ‘wagon’.

The launch this morning of On The Dry a fundraising initiative by the Irish Heart Foundation and supported by AIG and 98FM that asks people to give up the hooch for January.


From left: Caroline Morahan, Karena Graha , Dublin GAA footballer Bernard Brogan and Telly’s Eoghan McDermott.

On The Dry

(Leon Farrell/Photocall Ireland)

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37 thoughts on “Too Literal?

    1. Medium Sized C

      Because lots of people depend on Christmas alcohol sales for a living. Because people who drink and can afford to drink like a drink at Christmas and because that would be way more preachy.

  1. mrsS

    Who are Caroline Morahan and Karena Graham? I’ve heard of the two guys, but who are the women?


    1. rotide

      Whatever about Karena , Caroline Morahan is very well known I would have said.


    2. Bobby

      Morahan is/was a TV presenter and Graham is usually the model behind Georgia Salpa that you don’t notice because Salpa is in a bikini.

  2. Tibor

    How did they manage to afford Hollywood actress Caroline Morahan for this campaign?
    Spending the big bucks on her must be why they weren’t able to afford a real umbrella for this campaign.

  3. Soundings

    Don’t know any of them but the lad on the right looks completely shook and a good deterrent to give up the drink altogether.

    And Jesus, I really hope ripped jeans are not coming back in fashion.

    1. Clampers Outside!

      I see you are selective about your objectification issues. If there is any being done here, it’s across both genders surely…. or are you proposing some Sharia law type thing to outlaw revealing a woman’s shoulders because that is the only difference between them.

      Christ I’m turning into someones gran pointing that out

  4. Soundings

    If I were Guinness, I’d retaliate with a “live dangerously (without insurance which you probably won’t need)” month or a “give your ears a break (from bland music radio and Smashy and Nicey deejayiness)” month.

  5. Murtles

    Nice one. A lot of people won’t give it up of their own accord so a campaign like this give the motivational kick and makes a person feel as if their doing something good while being healthy a the same time. Also if you have any those annoying friends who insist you go for a drink on a Tuesday night, you can just say, “Sorry peeps, I’m on the dry” (or go with them, have orange juice all night, drive them home but collect money like a taxi before letting them out of the car).

    *Disclaimer : By a lot of people I of course mean me.

    1. rotide

      You will receive a salary comensurate with the amount of people who wish to see you lying on a barrel j.k.

  6. Smiley Bolger

    Jaysus, Bernard Brogan would turn up at the opening of an envelope these days if there was a few quid in it for him

  7. Kieran NYC

    People like these make my birthday in January very frustrating. An excuse to be smug. If you’re so tied to the booze for 11 months that you have to go cold turkey for a month to make you feel better, you should take a long look at yourself.

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