An elaborate and rather brilliant promo for the Motomaster Eliminator battery made by auto parts retailer Canadian Tire
A Chevrolet 2500HD truck chassis with a body shell hewn from nearly five tonnes of ice, complete with mirrors, reg plate, door handles and hanging air freshener.
Frozen to -40ºC, the construction team successfully drove the glaciated pickup for over a kilometer through the streets of Ontario, highlighting the resilience of the battery (and the average Canadian ass) to extremes of cold.
