Tag Archives: battery

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An elaborate and rather brilliant promo for the Motomaster Eliminator battery made by auto parts retailer Canadian Tire

A Chevrolet 2500HD truck chassis with a body shell hewn from nearly five tonnes of ice, complete with mirrors, reg plate, door handles and hanging air freshener.

Frozen to -40ºC, the construction team successfully drove the glaciated pickup for over a kilometer through the streets of Ontario, highlighting the resilience of the battery (and the average Canadian ass) to extremes of cold.