Tag Archives: battery

the-canadian-tire-ice-truck-designboom-02 the-canadian-tire-ice-truck-designboom-23 the-canadian-tire-ice-truck-designboom-21 the-canadian-tire-ice-truck-designboom-06 the-canadian-tire-ice-truck-designboom-05

An elaborate and rather brilliant promo for the Motomaster Eliminator battery made by auto parts retailer Canadian Tire

A Chevrolet 2500HD truck chassis with a body shell hewn from nearly five tonnes of ice, complete with mirrors, reg plate, door handles and hanging air freshener.

Frozen to -40ºC, the construction team successfully drove the glaciated pickup for over a kilometer through the streets of Ontario, highlighting the resilience of the battery (and the average Canadian ass) to extremes of cold.

designboom