From top: Muffins from Fresh, buns from Insomnia and the pair together.

Two Spongey, sugar glazed balls of the Cake God.

Same great taste.

Same premises.

Radically different PRICES.

Sam writes:

“Bought a ‘white chocolate and lemon’ muffin in the Insomnia attached to Fresh in Grand Canal Square [Dublin] today. Cost €2.50. (top) While leaving, we saw the exact same type of muffin on display a couple of feet away in Fresh for €1.65 (second pic). We bought it, for research purposes, at the till in Insomnia. (You can do this for all Fresh products – shows how closely the two are linked). Diifferent colour wrapping/case, no noticeable difference in taste but a big price difference (85c!) between €2.50 and €1.65 for a muffin. There ya go. Be careful out there folks. ;)”

CertNOMNOMNOM