Monthly Archives: June 2011

It debuts tomorrow.

McDreamy and Bulmers: The Ad.

As if you didn’t know. This is no normal ad.

Certainly not to the trendoids at Motiveworks:

The recession has created an opportunity to engage consumers at another level with there being a heightened sensitivity to national issues. Bulmers have capitalised on this growing patriotic sentiment with their new campaign oriented around the concept of ‘doing our bit.’ This also plays on the brand’s focus on heritage and Irish craftsmanship. This is evident with the brand’s decision to bring David McWilliams on board as part of their new campaign.

In attempting to secure the Irish market, Bulmers are establishing ‘being Irish’ as their USP, arguing that Bulmers should be the rational and emotional choice for Irish consumers. With major brands attempting to internationalise the cider market, for example, Heineken with Strongbow, and AB InBev with Stella Cidre, there is potential for Bulmers to follow suit. Securing the Irish market will enable Bulmers to compete at an international level. Although they have left the success of the Magners League behind them, it is clear that Bulmers have their sights set beyond Ireland and Europe.

To be fair.

David was one the few economists who warned about the powerful crash that comes the morning after a cider blowout.

The Emotional And The Rational In The Planning Of New Bulmers Ad (Motiveworks)

Pic via Marketing.ie

Fianna Fail. Relevant like never before.

Is RTE Lol-ing At Its Own web design company Dublin Since opening our doors in 2003, has delivered thousands of web and digital experiences, across a multitude of website design in Newdelhi platforms alarge enough to offer you the knowledge and expertise we’ve gained servicing the Corporate and top Japan website design companies Government sectors, yet small enough to care. We are not a high thiet ke website chuyen nghiep volume digital agency, so we can assure the clients we work with receive persate is designed on-site, in our SEo web offices in , Mellbourne.

Austrian designer, Andreas Sheiger’s dissected letters. Sez he:

Letters are organisms and typefaces are the species, all classified similar to biological taxonomy! I drafted this cognition in a chart for print and in order to prove my finding to the interested audience I took one step further. I surgically opened the letters S, Z, A, and W and how contented I was to discover muscles, veins, tendons and bone just like the ones shared by so many living creatures.

Andreas has since moved on to other letters, chuckling softly to himself as he fillets them.

Dissecting Type (Typetoken)

Gunther Von whonow?
(Thanks Annie West)

After early mist and low cloud clear, tomorrow Friday will be another fine warm and dry day. Good spells of sunshine will occur widely, though some northwest coasts may be cloudier at times, and sea fog may affect south Leinster coasts. Highest temperatures will range from 18 to 25 degrees – warmest well inland.

Met Eireann forecast

Long Range (Irish Weather Online)
Pic via

httpv://www.youtube.com/watch?v=nGl_l6SY1rk&feature=player_embedded#at=14

Craig Doyle was busy.

“Lost in Transition” is a compilation of short stories written by Transition Year students from Scoil Chaitríona in Dublin. The group came together in the creative writing centre ‘Fighting Words’ on Thursday afternoons from September — May and wrote, redrafted and edited their short stories, helped and encouraged by the Fighting Words volunteers.

Fighting Words

Blackbuck (part of the antelope family): Parents Honey and Basil (above) welcomed their first newborn and the first ever newborn blackbuck to Dublin Zoo.

Tamworth Piglets: In the Family Farm, Ginger the Tamworth pig welcomed nine piglets, five males and four females. Eddie O’Brien, team leader of the Family Farm said, “During the first couple of weeks we kept a close eye on the one little runt of the pack as he was smaller and weaker than the others. There was no need to worry as we soon realised he is equally as fit and able as the rest of his siblings and never he misses a meal.” They’re going to call him Bertie.

Crested Macaque Since alpha male Sumo (far right top pic) arrived in 2009, these primates have welcomed five youngsters. Ciaran McMahon, team leader of the macaques said: “Male macaques are not monogamous primates and Sumo is enjoying great success with his six breeding females.”

Dublin Zoo on Facebook
(All photos: Patrick Bolger)

By Dominic Hyde

I want you to imagine the scene.

Brian O’Driscoll is introducing the England team on the pitch at the Aviva. The new president shakes the hands of the players until he reaches the young, rosy-cheeked outside flanker from Wasps.

We shall call him Tom.

What if the president was so overcome with man-urge that he then took Tom in his arms? His moist lips pressed against the callow athlete’s innocent buds?

Let me offer you another scenario.

The Irish head of state is sharing a limousine with the newly-elected US president Mitt Romney, a devout mormon, on his first visit to Ireland.

“Stop the car,” cries the bearded Irish president outside the Rubber Shaft Sauna & Steam Rooms on Amiens Street. “Mitt, you have to check out the sweating, dripping naked male flesh inside this place. You’ll come out in two parts.”

I hesitate to advise anyone on how they should vote. All I ask is that you give some consideration to these two ghastly but all-too-possible scenarios.

Trust me. I have thought of little else over the last couple of days.

(Photocall Ireland)