Every year in Finland, 4,000 reindeer die from car strikes, causing an estimated e €15 million in damages.
In an effort to reduce the carnage, the Finnish Reindeer Herders Association has been applying fluorescent paint to the animals, which works well on fur but best on antlers, which can be seen from all angles.
“There are some problems with the durability and utility” says the Association, “but the product development continues.”
http://www.youtube.com/watch?v=NWefNwFbYKw
Byte Size Science and the American Chemical Society visit the headache-inducing factory floor of the DayGlo Color Corporation – purveyor of fluorescent pigments since the discovery of the manufacturing process in the 1930s by Californian founders, Bob and Joe Switzer.
Windrider Reflective Bicycle Clips: $20/pair from Dutch designer Gijs Bakker.
These cool pant clips comfortably and swiftly peg legs. The fluorescent PVC glows in the dark, providing visibility for night riding. Some of our rave-bound customers have been strapping them on to their arms as nightclub accessories.
Ah, Amsterdam.
