No good at design, eh?

EH?

Philip Joyce of Dublin-based digital agency Simply Zesty and his acclaimed fantasy version of how Apple design chief Jonathan Ive’s new iOS 7 phone may look.

He got rid of the skeumorphism for a start.

Philip explains:

Skeumorphism is probably the most misused and overused word in tech over the past year or so. Everyone has said how Apple needs to rid their software of its visual metaphors, e.g, faux leather stitching in the iPad’s calendar and the ripped paper effect in the Notes app.
While skeumorphism is actually not always a bad thing, one thing is certain – Apples prized iPhone software is beginning to look a little stale.
I began with the iPhone’s famous app icons and stripped them of their gloss and sheen. They’re now reduced to simple flat colours and icons. While it’s now easy to think of Apple’s aesthetic as clean, bold and white, we forget how much they have integrated colour into their products and advertising.
Having this in mind, I tried to make the app icons a bit more fun and colourful.
Then there’s the apps themselves, like Music and Calendar – I kept the same idea, strip out the chrome, keep the content and visuals front and centre – hiding whats not necessary until you need it (for example, the extra options slider in the Music app)
While adding this new look and functionality to the OS, it still had to be iOS, which is simple, easy to use and familiar to regular iPhone users, not just the tech savvy users.

 

Fair play though, in fairness.

Simply Zesty