Yes.

Because Google drinks everyone‘s milkshake.

…The IAB’s report confirmed the continued dominance of Google in the digital advertising market, with only Facebook coming anywhere close.

Paid search revenues of €176 million in 2015 can be read as a proxy for Google’s share of the market, says Wolfgang Digital chief executive Alan Coleman.

This implies that the tech giant is earning 52 cents in every €1 spent on digital advertising in Ireland.

There you go now.

Irish digital publishers go native to get the ad revenue (Laura Slattery, Irish Times)

Pic: Irish Times

Meanwhile…

This afternoon.

At the #PRPACon16

Thanks Graeme Kelly