Three have announced that they will be ending their partnership with the FAI when their current deal expires next July.
“The Board and the commercial team here at the FAI would like to thank Three Chief Executive Robert Finnegan and his colleagues for their support of Irish football,” said FAI President Donal Conway.
“In their ten years as proud backers of Irish football they have been Ireland’s number one supporter and we will always be grateful to them for their financial and personal support.
“We look forward to a successful eight months ahead with Three on board as we countdown to the Euro play-offs in March and the UEFA EURO 2020 games in Dublin next summer.”
Statement released by the Football Association of Ireland this evening after Three Ireland announced it would not be renewing its sponsorship of the FAI when its current deal expires in July 2020.
Thanks Paul Flynn
— Rory Mcilroy (@McIlroyRory) October 12, 2015
Dubai Duty Free and the Rory Foundation will host the Irish Open for next three years, starting in the K Club for 2016.
“Dunno if you caught it over the bank holiday but Dogecoin, the cryptocurrency that began as a joke and inspired by an internet meme, sponsored driver Josh Wise in the NASCAR Sprint Cup at Talladega over the weekend after raising $50,000 in Dogecoin on Reddit….”
— Shawna Thomas (@ShawnaNBCNews) June 16, 2013
The Irish sure know how to win over the White House press corps. Trays of Guinness waiting for us upon our arrival at the hotel.
— Julie Pace (@jpaceDC) June 16, 2013
Members of the White House Press Corps receiving pints of the black stuff on arrival in Sligo last night.
Meanwhile, in today’s Irish Times Letters, Clinical Psychologist Dr Declan Aherne outlines his concerns about our relationship with alcohol:
The alcoholic society may be best represented by its ambivalence toward excess alcohol consumption. Just as the alcoholic individual will deny that s/he has a drink problem, so the alcoholic society will demand “evidence” that there is a problem with sponsorship by alcohol companies, ignoring the blatant fact that alcohol sponsorship in sport is providing a universal endorsement for alcohol consumption, without the provision in equal measure, for alternative lifestyle choices.
It is this imbalance, driven by marketing and brand exposure, that generates peer pressure to drink. Those who argue that there is no evidence to link alcohol problems with sports sponsorship are demonstrating a clear ostrich-like approach to the difficulties our society is facing in relation to alcohol.
Previously: Bienvenue Bulben
“The use of sponsorship and advertising is necessary for premium brands to maintain market share in a very competitive environment. Anything that impedes this could have a detrimental impact on the potential of the wider agri-food sector.”
“Like every parent, I am of course concerned to ensure that Irish people, and especially our youth, treat drink responsibly. I believe that more focused and targeted education in primary and secondary schools is the best approach in achieving that. Indeed, I see involvement in sport as a positive conduit to more responsible use of alcohol.”
John Bryan, President, Irish Farmers’ Association
Longitudinal studies consistently suggest that exposure to media and commercial communications on alcohol is associated with the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst baseline drinkers. Based on the strength of this association, the consistency of findings across numerous observational studies, temporality of exposure and drinking behaviours observed, dose-response relationships, as well as the theoretical plausibility regarding the impact of media exposure and commercial communications, we conclude that alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.
In 2009 Professor Iain Gilmore warned of “very little evidence that health messages work to prevent binge or harmful drinking“. Then Alcohol Concern Chief Exec Don Shenker also wrote of a “real concern that the very message ‘Why let the good times go bad’ will actually reinforce the notion that you need alcohol to have a good time”. Looking forward, Drinkaware has certainly not yet convinced the public health community at large of its role or ability to delivery activity that genuinely addresses alcohol misuse.
Hat tip: Niall Crumlish and Brian O’Connell
ALCOHOL SPONSORSHIP of sports events is to be ended, Minister of State for Health Róisín Shortall has pledged. “I am committed to phasing that out over a reasonable period of time,” she said in the Dáil. There is “no room for ambivalence in our approach”.
Because that’s the cause of Ireland’s massive drink problem, right?