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Gourmet bread that Coles claimed was “baked today, sold today” was actually made in Ireland, the Australian Competition and Consumer Commission has alleged in the Federal Court. Some of the items were frozen, reheated and then sold as “freshly baked in-store”, “baked today, sold today”, or were from “Coles Bakery”, the ACCC alleged.

The bakery products were either made in Ireland or had been initially baked in different locations in Australia, court documents showed.

The ACCC claims Coles’ advertising and logos contained “false, misleading and deceptive” claims about their bakery products, which could result in fines of up to $1.1 million per offence under Australian Consumer Law.

 

Any bread puns in the oven?

Lines close at 12.15pm.

Coles ‘baked today’ bread made in Ireland, court told (Sarah Whyte, Sydney Morning Herald)

Thanks Darren Conlon

46696_GIG_Hurl_Shield_hp IDMailSun_FA.inddAnd de GAA.

“The use of sponsorship and advertising is necessary for premium brands to maintain market share in a very competitive environment. Anything that impedes this could have a detrimental impact on the potential of the wider agri-food sector.”

“Like every parent, I am of course concerned to ensure that Irish people, and especially our youth, treat drink responsibly. I believe that more focused and targeted education in primary and secondary schools is the best approach in achieving that. Indeed, I see involvement in sport as a positive conduit to more responsible use of alcohol.”

John Bryan, President, Irish Farmers’ Association

Farmers back alcohol sponsorship of sports (Stephen Rogers, Irish Examiner)

Meanwhile…

Longitudinal studies consistently suggest that exposure to media and commercial communications on alcohol is associated with the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst baseline drinkers. Based on the strength of this association, the consistency of findings across numerous observational studies, temporality of exposure and drinking behaviours observed, dose-response relationships, as well as the theoretical plausibility regarding the impact of media exposure and commercial communications, we conclude that alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.

Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies (Oxford Journals)

Also…

In 2009 Professor Iain Gilmore warned of “very little evidence that health messages work to prevent binge or harmful drinking“. Then Alcohol Concern Chief Exec Don Shenker also wrote of a “real concern that the very message ‘Why let the good times go bad’ will actually reinforce the notion that you need alcohol to have a good time”. Looking forward, Drinkaware has certainly not yet convinced the public health community at large of its role or ability to delivery activity that genuinely addresses alcohol misuse.


Drinkaware independent review raises questions for industry funded alcohol charity (Alcohol Policy UK)

Hat tip: Niall Crumlish and Brian O’Connell

(Photocall Ireland)

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Former TD Noel O’Flynn’s Cork city councillor son Ken, that is.

A night of drama at the monthly council meeting as Fianna Fail’s Ken O’Flynn forces his own bailout.

Look into my eyes not around the eyes.