
“2fm was established in 1979 in a different era, to play pop music aimed at young people when there were no legally licensed broadcasters other than RTE. (It) has been totally eclipsed by independent radio stations, doing what 2fm used to do, doing it far better and at a fraction of the cost.”
John Purcell, Independent Broadcasters of ireland
RTE said 2fm was an “integral part of its overall suite” designed to meet the needs of a diverse audience, and that its financing had been approved by the Government. It said that 2fm’s ability to generate money from advertising was “considerably less” than independent radio stations, since laws restrict it to playing four minutes and 30 seconds worth of ads per hour rather than the nine minutes afforded to other broadcasters.
Fight!
RTE rejects claim 2fm is a waste of public cash (Sarah McCabe, Independent.ie)
Pic: Adforce