Gourmet bread that Coles claimed was “baked today, sold today” was actually made in Ireland, the Australian Competition and Consumer Commission has alleged in the Federal Court. Some of the items were frozen, reheated and then sold as “freshly baked in-store”, “baked today, sold today”, or were from “Coles Bakery”, the ACCC alleged.

The bakery products were either made in Ireland or had been initially baked in different locations in Australia, court documents showed.

The ACCC claims Coles’ advertising and logos contained “false, misleading and deceptive” claims about their bakery products, which could result in fines of up to $1.1 million per offence under Australian Consumer Law.

 

Any bread puns in the oven?

Lines close at 12.15pm.

Coles ‘baked today’ bread made in Ireland, court told (Sarah Whyte, Sydney Morning Herald)

Thanks Darren Conlon