ATTENTION LONDON JOURNALISTS:
As freezing temperatures hit UK last winter, we put a rail outside a church with clothes on it & a sign: “If you’re cold, take one. If you can help, leave one.”
What happened next was remarkable.
Tmw, we’re launching again.https://t.co/A2wuyTdClu
— Stefan Simanowitz (@StefSimanowitz) December 3, 2019
As snow and freezing temperatures hit Britain last January, a small group of friends decided to put a rail outside a London church with some warm clothes on it. Beside the rail we placed a sign which read: “If you’re cold, take one. If you can help, leave one.” What happened next was remarkable.
By the afternoon the clothes rail was full. People living and working near Exmouth Market had donated jackets and coats as well as gloves, hats, scarves and blankets; passing homeless people were helping themselves to whatever they needed.
As well as the clothes rail, ‘pledge cards’ had been created which enabled people to offer homeless people free food, drinks and other services. These pledge cards could be bought by locals from shops at a discounted price or donated by shopkeepers .
More than 100 meals and hot drinks were donated in the first day alone, in the form of pledges, and more than a dozen businesses on the street got involved.
The rail stayed for the entire winter, being replenished each day with warm clothes and spawning similar initiatives around London and Britain.