Writing in today’s Irish Independent, GAA analyst Joe Brolly writes:
…Brand experts refer to what is happening with the GAA as ‘cultural expansionism’. The idea is not for the corporation to simply sponsor some event or other, but for the corporation to become so entwined with the culture that it eventually becomes the culture.
In Ireland, we see the same process happening. Sky, with the support of the hierarchy, have already taken a third of the live games away from the vast majority of what Croke Park calls ‘consumers’.
Sky knows it cannot and will not win over the current adult GAA generations. Last year, in Ireland, when 1.35 million viewers watched the football final on RTE, just over 2,000 watched it on Sky.
Sky’s strategy is smart. Forget the adults, go after the youth. As part of this carefully planned invasion of young hearts and minds, they have systematically bought a stable of elite ‘mentors’, which kills three birds with one stone.
It buys off the elite end of the game, as a result it gets the full support of the entirely capitalist GPA, and finally it plays very well with the younger generation, who see their handsome, smiling heroes branded from head to foot in Sky bolloxology – ‘Sky Believe in better’, ‘Sky SPORTS living for Sport’ and all the rest of it …[More at link below]
“We finally have a modern, fit for purpose constitution that will stand the organisation in good stead for years to come.”
Former OCI President Pat Hickey is awaiting trial on charges of ticket touting, forming a criminal association/cartel and illicit marketing
Top from left: Member of the OCI executive committee Lochlann Walsh, Honorary General Secretary Sarah O’ Shea, OCI President Sarah Keane and Chair of the OCI athletic committee Shane O’Connor.
The Olympic Council of Ireland (OCI) remain at loggerheads with the International Olympic Committee (IOC) ahead of an EGM this evening, with former OCI President Pat Hickey set to remain on their board.
In September, Hickey resigned from his position on the executive board of the IOC, having ‘self-suspended’ himself while facing charges related to alleged ticket touting at the Rio Games in 2016.
Hickey, 72, stayed on as an ordinary IOC member though, and the world body have insisted Hickey be subject to no term limit. That entitles him to remain as a member of the OCI board, a rule that’s proved to be a bone of contention.
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In Eglinton Road, in Bray there’s four vacant houses, all two-storey gaffs with converted basements. They have been vacant for years. They back on to a Wicklow County Council site that’s set to become a shopping centre…
Empty gaffs to firstname.lastname@example.org marked ‘Empty Gaffs’
The Danish concept of “Kvajebajer” translates something like publicly screwing up so badly you have to buy everyone else in the bar a drink. So, DBU is asking if Carlsberg are going to apologise by buying all the 2,400 Danish fans pints tonight as an apology.
Danish fans getting ripped off enjoying the craic in Temple Bar, Dublin 2 ahead of tonight’s World Cup football qualifier against the Republic of Ireland.
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