Nothing to see here.
Monthly Archives: June 2013
“The use of sponsorship and advertising is necessary for premium brands to maintain market share in a very competitive environment. Anything that impedes this could have a detrimental impact on the potential of the wider agri-food sector.”
“Like every parent, I am of course concerned to ensure that Irish people, and especially our youth, treat drink responsibly. I believe that more focused and targeted education in primary and secondary schools is the best approach in achieving that. Indeed, I see involvement in sport as a positive conduit to more responsible use of alcohol.”
John Bryan, President, Irish Farmers’ Association
Farmers back alcohol sponsorship of sports (Stephen Rogers, Irish Examiner)
Meanwhile…
Longitudinal studies consistently suggest that exposure to media and commercial communications on alcohol is associated with the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst baseline drinkers. Based on the strength of this association, the consistency of findings across numerous observational studies, temporality of exposure and drinking behaviours observed, dose-response relationships, as well as the theoretical plausibility regarding the impact of media exposure and commercial communications, we conclude that alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.
Also…
In 2009 Professor Iain Gilmore warned of “very little evidence that health messages work to prevent binge or harmful drinking“. Then Alcohol Concern Chief Exec Don Shenker also wrote of a “real concern that the very message ‘Why let the good times go bad’ will actually reinforce the notion that you need alcohol to have a good time”. Looking forward, Drinkaware has certainly not yet convinced the public health community at large of its role or ability to delivery activity that genuinely addresses alcohol misuse.
Hat tip: Niall Crumlish and Brian O’Connell
(Photocall Ireland)

TG4 has responded with its reasons for bringing the commission to rebrand the Irish language station to companies based in the UK.
Artist Annie West had complained that there were many, many people in Ireland, perhaps even Irish speakers, who could have done the job.
TG4 state:
YOU decide.
Previously: Further Thoughts On The Rebranding Of TG4
What you may need to know:
1. Insidious (2010) was a dumb horror movie that made a LOT of money. FRANCHISE!
2. Confusingly, the guy who made this (James Wan) has done another haunted house movie, The Conjuring (2013) starring the same actor, Patrick Wilson.
3. That said, we do love Patrick Wilson. He excels at playing emasculated males – Little Children (2006), Watchmen (2009) – and was in that really weird episode of Girls.
4. All horror movie trailers are pretty much exactly the same these days: discuss.
Release Date: September
A hospital protesting lad,
Went on Facebook to post something bad,
But his hasty death threat,
Led to legal upset,
If you ask me it’s PC gone mad.
John Moyne
(The Irish Sun)

(Michael Fingleton, top, and Brian Cowen and Brian Lenihan, above)
There’s a bonus point.
“The government contact stated that that the question of whether or not I was legally entitled to the payment did not arise; it was the fact that there was a public perception that I was not entitled to the payment.
The Government was on a ‘political hook’ and the only way the matter could be resolved was by returning the one million euro payment.
After two days of contact and discussion it was agreed by the government contact that if I voluntarily agreed to pay the one million euro, and thus releasing them from the political hook (a creation of their own making), there would be full and complete closure to this matter.
It was stated that there would be no further interest in this matter or in my pension entitlements by the State.Indeed I was assured there would be a positive official comment made on the matter.
At all times the Minister for Finance was fully aware of these discussions…”
A letter from Michael Fingleton to Danny Kitchen, chairman of Irish Nationwide Building Society, September 25, September 2009. From ‘Fingers by Tom Lyons and Richard Curran
Cowen, obviously Anyone?
Commercial Court to fast track action against some former Irish Nationwide directors (RTE)
(Photocall Ireland)
These two are really looking great for their age! twitter.com/aoifemcl/statu…
— Aoife McLysaght (@aoifemcl) June 10, 2013











