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This afternoon.

National Convention Centre, Dublin

Sile Seoige (top) presenter and MC of the Pendulum Summit 2018 launches the “world’s leading business and self-empowerment” gathering while (above) hypnotist Keith Barry puts delegates ‘under’.

Tickets for the sold out event range from €895 to €1,095.

*falls into deep trance*

Pendulum Summit

RollingNews

Update:

 

This evening .

Pendulum headliner Richard Branson in conversation with Dara Ó Briain (we think).

Rollingnews

Joe Brolly

Greasy till fumbling latest!

Writing in today’s Irish Independent, GAA analyst Joe Brolly writes:

…Brand experts refer to what is happening with the GAA as ‘cultural expansionism’. The idea is not for the corporation to simply sponsor some event or other, but for the corporation to become so entwined with the culture that it eventually becomes the culture.

In Ireland, we see the same process happening. Sky, with the support of the hierarchy, have already taken a third of the live games away from the vast majority of what Croke Park calls ‘consumers’.

Sky knows it cannot and will not win over the current adult GAA generations. Last year, in Ireland, when 1.35 million viewers watched the football final on RTE, just over 2,000 watched it on Sky.

Sky’s strategy is smart. Forget the adults, go after the youth. As part of this carefully planned invasion of young hearts and minds, they have systematically bought a stable of elite ‘mentors’, which kills three birds with one stone.

It buys off the elite end of the game, as a result it gets the full support of the entirely capitalist GPA, and finally it plays very well with the younger generation, who see their handsome, smiling heroes branded from head to foot in Sky bolloxology – ‘Sky Believe in better’, ‘Sky SPORTS living for Sport’ and all the rest of it …[More at link below]

Puck!

AIB, Sky and other brands will complete cultural hijacking of the GAA if new Director General doesn’t act (Joe Brolly, Irish Independent)

Pic via Irish Mirror

The Echo Chamber podcast.

Hosts Martin McMahon (right) and Tony Groves (left) are joined in the ‘tortoise shack’ by Garvan Grant, editor and co-founder of Traffic Media, author of  The Trueish History of Ireland, formerly of The Sunday Business Post and the number one source for fake-fake news on Twitter.

Martin writes:

After Tony exposes his man-crush we discuss: The future of print; mainstream media in the social media age; The good and bad sides of social media; Satire as a tool for change and some of the best fun twitter accounts around; Trump Twitter, Leo Twitter and who can you bloody vote for these days!

Garvan has kindly given us a copy ofThe Trueish History of Ireland for one lucky listener. All you need to do is tweet the podcast after you’ve listened and tag Garvan @garvangrant

The Echo Chamber

Broadsheet.ie