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Over €50,000 has been spent making videos promoting government policies go viral on social media, in which Taoiseach Leo Varadkar features heavily.
A sample of 15 such videos were paid to reach 14 million views on Twitter and Facebook, with the Taoiseach featuring heavily in nearly 20% of the footage as he informs the public about topics ranging from the Budget and Project Ireland 2040 to softer campaigns such as Bliain na Gaeilge and the Rugby World Cup bid.
The government under Leo Varadkar has increased its self-production of media, with the use of videos on social media having increased nearly 250% since his taking office.
One of several promotional videos from the Labour Party currently circulating on social media.
On YouTube, the party writes:
“Things are getting better for Irish families. And as a result, we can now be a bit more positive about the future. The recovery is beginning to reach the kitchen table. We have a little bit more money at the end of the month to do the things we previously put on the long-finger.”
“Such as giving the house a lick of paint. Or getting that much needed extra room built. Or being able to bring the kids abroad for a holiday. Getting here has been tough. But Labour has brought us to this point. There is more work to do to make to make our communities the best possible place to live, work, and raise a family. You can help us do that.”