Tag Archives: promotion

Rachel Lavin, of The Story, reports:

Over €50,000 has been spent making videos promoting government policies go viral on social media, in which Taoiseach Leo Varadkar features heavily.

A sample of 15 such videos were paid to reach 14 million views on Twitter and Facebook, with the Taoiseach featuring heavily in nearly 20% of the footage as he informs the public about topics ranging from the Budget and Project Ireland 2040 to softer campaigns such as Bliain na Gaeilge and the Rugby World Cup bid.

The government under Leo Varadkar has increased its self-production of media, with the use of videos on social media having increased nearly 250% since his taking office.

Varadkar star of Government’s paid-for Viral Videos (Rachel Lavin, The Story)

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Gavin Duff writes:

I’m not sure if it is of interest to you but our agency [Ican] have just published football jerseys for Irish advertising agencies, and what they would look like – we thought it was nice :-) Any comments on the best one are obviously appreciated!

See all twenty here.

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A Coke mini-can promo by ad agency Ogilvy & Mather Berlin in which miniature kiosks were placed around five German cities.

Other tiny carbonated soft drink receptacles are available.