Superquinn to be rebranded as SuperValu – news to follow. Plus redundancies….

— Retail Ex. Ireland (@RetailExIreland) August 7, 2013

First M&S.

Now this.

Piaras Kelly, who represents Superquinn and SuperValu writes;

Although the Superquinn name is changing, everything that people like about Superquinn will be maintained including products like the Superquinn sausage, food experts and the excellent customer service customers.

…SuperValu will invest €10 million to complete the refurbishment of the Superquinn store network. In addition to the €15 million invested over the past two years, the award winning SuperValu Own Brand range will be introduced, consisting of over 2,000 products priced at up to 33 per cent less than comparable brands.

…Superquinn stores will also become more actively involved in the community through initiatives such as the Tidy Towns and the GAA, both of which have a long term association with SuperValu.

This decision does not impact any of the 2,500 colleagues working in the Superquinn store network. As part of the name change, however, a number of functions in Superquinn will be integrated with SuperValu.

Regretfully this will impact 102 colleagues at Superquinn’s support office in Lucan, who will leave the business over the next 18 months. Every effort will be made to help them find positions across the wider SuperValu business, as well as providing out placement support to assist them in finding alternative employment.

(Graham Hughes/Photocall Ireland)

Meanwhile, on Twitter

it’s all about the redundancies sausages and donuts.

Thanks Michael Pidgeon

And on Facebook…

Thanks Aidan Goldenplec