‘F-Major’ by pianist and composer Hania Rani, performed (and hypnotically interpreted by three dancers) against the spectacular backdrop ofan Icelandic mountain range in a video directed by Parisian filmmaker Neels Castillon.
We may not be able to actively monitor this at all times as our store teams are required on checkouts and restocking shelves, so we kindly ask that customers respect this measure and plan their shopping trips around this timeframe.
While John Lewis and the other shops prepares to woo people with big-budget ads about inflatable shoes or a talking Christmas brick or whatever, the supermarket Iceland (it hasn’t gone away you know) takes the opportunity to draw attention to rampant deforestation and the global demand for palm oil, which is destroying orangutan habitats. Co-produced with Greenpeace, voiced by Emma Thompson.
“Banned” is a strong word, but it seems UK body Clearcast declined to clear it for broadcast due to its political messaging, in breach of the UK’s Broadcast Code of Advertising Practice.